About wikiwealthcom wikiwealthcom is a collaborative research and analysis website that combines the sum of the world's knowledge to produce the highest quality research reports for over 6,000 stocks, etfs, mutual funds, currencies, and commodities. Razor— clean edge, which is scheduled to launch in january 2011 to provide precise marketing and advertising advice, this report begins with a summary elaborating on the components regarding the current situation of paramount and current us. Clean edge razors - marketing case study 856 words oct 29th, 2011 4 pages jackson randall, product manager for clean edge, must decide on his product positioning strategy for clean edge, a new, state-of-the-art non-disposable razor to be introduced by paramount health and beauty company.
Therefore, “clean edge by paramount” will attract customers and reduce the cannibalisation impact to the paramount avail clean edge razor case study analysis . Paramount clean edge razors group c final version jeremy morrieson gillette razor comparison: clean edge razor - team c - duration: . Clean edge razor: splitting hairs in product positioning | 4249 harvard business school | briefcases 5 clean edge razor design and testing in 2007, paramount’s ceo created a special nondisposable-razor project team devoted to. Clean edge razor paramount competitors and market share (2010 e) documents similar to clean edge razor case study clean edge razor case analysis uploaded by.
Paramount’s competitive position and the strategic life challenges for paramount’s current products as well as for clean edge paramount is a global consumer products giant with $13 billion in worldwide sales and $7 billion in gross profits for 2009. Clean edge razor presentation • brand name • mainstream paramount clean edge • niche clean edge by paramount “ we care” market budget • niche $15 . Clean edge razor: splitting hairs in product positioning i 47,49 clean edge razor design and testing in 2007, paramounfs ceo created a special nondisposable-razor project team devoted to developing a technological breakthrough and providing paramount with a standout new product in the category. Start studying clean edge razor - positioning learn vocabulary, terms, and more with flashcards, games, and other study tools. Clean edge could be launched as a niche or a mainstream strategy because the market share for paramount in the super-premium non disposable razor market will increase regardless of which strategy is chosen.
Paramount skates is an american manufacturer located in the greater chicago, il area our mission is to provide you with the highest quality, lightest, strongest and . The paramount senior executives were sure that clean edge would bring great satisfaction for consumers due to the 5% growth in the non-disposable razor product has experienced in the past 4 years (2007-2010). Clean edge razor - case study presentation - paramount overview - clean edge razor - problem on hand product release challenges the first new release in 5 years. Position statement: paramount health and beauty wants to launch a new razor into the market currently referred to as “clean edge” the project team recommends that the company should position the product as a distinct mainstream product, dubbing it “clean edge by paramount” in order to produce growth in sales from new product innovation. Paramount only have the budget totaled $483 million on advertising and promotions in 2010, it means if randall requires $42 million to use mainstream strategy to promote clean edge razor, the expense will account for 87% of the company’s annually marketing budget, which will definitely squeeze the budget of paramount’s other cash cow products, and thus cause the tremendously potential .
Case analysis of clean edge razor problem statement paramount health and beauty company developed the clean edge razor, a technologically advanced non disposable razor. Clean edge razor splitting hairs in product positioning mba8145-marketing management alpharetta, summer-2011 gsu individual case analysis situation at paramount paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. Clean edge will stand out among other less advanced razors and elevate paramount’s power to a higher level in the razor market other than those people who have ordinary taste, this is a good opportunity. Options paramount could launch the clean edge razor as a mainstream product from gba 490 at university of alabama. Since some paramount executives believe design is the major breakthrough that will differentiate clean edge from other nondisposable razors, paramount can start off with a whole new image, without having to attach their brand name.
Clean edge razor haifeng chen 1 what changes are occurring in the non-disposable razor category assess paramount’s competitive position what are the strategic life cycle challenges for paramount’s current product as well as for clean edge. Read this essay on clean edge razor by paramount marketing case analysis come browse our large digital warehouse of free sample essays get the knowledge you need in order to pass your classes and more. The value proposition for the paramount’s clean edge razor would be that the clean edge razor would provide superior shaving experience with high quality blades that would remove the hair smoothly with ultimate skin care treatment.
View this case study on clean edge razor case study analysis paramount a well established and globally recognized personal care product company has developed. Constraints and limiting factors although paramount’s clean edge razor will be the first of its kind on the market, a competitor, radiance, will also be launching a similar razor four months prior to paramount’s planned launching of the clean edge. Problem statement: ‘paramount health and beauty ‘ company is launching a new non-disposable razor, clean edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave.
Paramount clean edge razor case solution,paramount clean edge razor case analysis, paramount clean edge razor case study solution, company overview paramount is a global consumer giant with $13 billion in worldwide sales and $7 in gross profits for 2009. Jackson randall, product manager for clean edge, must decide on his product positioning strategy for clean edge, a new, state-of-the-art non-disposable razor to be introduced by paramount health and beauty company.